The moderating effect of blogger social influence and the reader’s experience on loyalty toward the blogger
Urrutikoetxea Arrieta, Beñat, Polo Peña, Ana Isabel, Martínez Medina, CintaLanguage:
english
Journal:
Online Information Review
DOI:
10.1108/OIR-02-2016-0049
Date:
December, 2018
File:
PDF, 449 KB
english, 2018