Just Say No to Traditional Student Samples

Journal of Advertising Research 2001 / 09 Vol. 41; Iss. 5

Just Say No to Traditional Student Samples

Jones, William L., Sonner, Brenda S.
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Volume:
41
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-41-5-63-71
Date:
September, 2001
File:
PDF, 43 KB
english, 2001
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