Unintended Brand Endorsers’ Impact on Luxury Brand Image

International Journal of Marketing Studies 2012 / 01 Vol. 4; Iss. 1

Unintended Brand Endorsers’ Impact on Luxury Brand Image

AR, Anita Radon
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Volume:
4
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v4n1p108
Date:
January, 2012
File:
PDF, 192 KB
english, 2012
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