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Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data Analytics and Consumers’ Responses
Liaw, Shu-Yi, Le, Thi MaiVolume:
9
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v9n4p66
Date:
July, 2017
File:
PDF, 621 KB
english, 2017