The role of entry into regional markets in fulfilling brand...

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The role of entry into regional markets in fulfilling brand promise

Ghasemi, Ali, Hajipoor Shoshtari, Abdolhamid
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Year:
2014
Language:
english
Journal:
Management Science Letters
DOI:
10.5267/j.msl.2014.11.007
File:
PDF, 230 KB
english, 2014
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