When consumers love their brands: Exploring the consumers’...

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Management Science Letters 2014

When consumers love their brands: Exploring the consumers’ emotional characteristics on purchasing Apple mobile devices

Aziziha, Hosseinali, Faraji, Ashkan, Isakhani Zakaria, Milad, Hajirasouliha, Mahsan, Mousavi, Seyed Shahab
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Year:
2014
Language:
english
Journal:
Management Science Letters
DOI:
10.5267/j.msl.2014.1.022
File:
PDF, 132 KB
english, 2014
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