The Influence of Relational Bonds and Innovative Marketing on Consumer Perception – A Study of Theme Parks
Wu, Shwu-Ing, Lin, Ting-RuVolume:
5
Language:
english
Journal:
Journal of Management and Strategy
DOI:
10.5430/jms.v5n4p54
Date:
October, 2014
File:
PDF, 466 KB
english, 2014