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Journal of Business Research 2018 / 12

Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis

Diamantopoulos, Adamantios, Davydova, Olga, Arslanagic-Kalajdzic, Maja
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.12.007
Date:
December, 2018
File:
PDF, 603 KB
english, 2018
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