Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider
Elrod, James K., Fortenberry, John L.Volume:
18
Language:
english
Journal:
BMC Health Services Research
DOI:
10.1186/s12913-018-3682-9
Date:
December, 2018
File:
PDF, 408 KB
english, 2018