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Consumption among Brazilian Women and the Role of Persuasion: An Analysis of Hedonic/Utilitarian Values in a Materialistic Scenario
Ladeira, Wagner Junior, Lubeck, Rafael Mendes, Araujo, Clecio FalcaoVolume:
4
Language:
english
Journal:
Journal of Management and Strategy
DOI:
10.5430/jms.v4n2p26
Date:
May, 2013
File:
PDF, 213 KB
english, 2013