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Formal and informal scenario-planning in strategic decision-making: an assessment of corporate reasoning
Lew, Charlene, Meyerowitz, Danielle, Svensson, GöranLanguage:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-03-2018-0096
Date:
December, 2018
File:
PDF, 292 KB
english, 2018