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Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
Dodds, William B., Monroe, Kent B., Grewal, DhruvVolume:
28
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379102800305
Date:
August, 1991
File:
PDF, 1.45 MB
english, 1991