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Do Organizational Personification and Personality Matter? The Effect of Interaction and Conversational Tone on Relationship Quality in Social Media
Sung, Kang Hoon, Kim, SoraLanguage:
english
Journal:
International Journal of Business Communication
DOI:
10.1177/2329488418796631
Date:
August, 2018
File:
PDF, 671 KB
english, 2018