Advertising investment as a tool for boosting consumption:...

Revista de Economia Contemporânea 2014 / 12 Vol. 18; Iss. 3

Advertising investment as a tool for boosting consumption: testing Galbraith's hypothesis for Spain

Martínez-Fernández, Valentín-Alejandro, Castellanos, Pablo, Juanatey-Boga, Óscar
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Volume:
18
Journal:
Revista de Economia Contemporânea
DOI:
10.1590/141598481836
Date:
December, 2014
File:
PDF, 171 KB
2014
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