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The Secret Sauce for Super Bowl Advertising
Kim, Jin-Woo, Freling, Traci H., Grisaffe, Douglas B.Volume:
53
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-53-2-134-149
Date:
June, 2013
File:
PDF, 182 KB
english, 2013