Stating Preference for the Ethereal but Choosing the...

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Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Horsky, Dan, Nelson, Paul E., Posavac, Steven S.
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Year:
2003
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.395460
File:
PDF, 67 KB
english, 2003
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