Can two negatives make a positive? Social exclusion...

Journal of Retailing and Consumer Services 2019 / 03 Vol. 47

Can two negatives make a positive? Social exclusion prevents carryover effects from deceptive advertising

Aghakhani, Hamed, Main, Kelley J.
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Volume:
47
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.11.021
Date:
March, 2019
File:
PDF, 1.06 MB
english, 2019
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