![](/img/cover-not-exists.png)
LLImpact De La Qualite De La Relation a La Marque Sur La Participation Du Consommateur a Un Boycott: Recherche Exploratoire (The Impact of the Quality of the Relationship with the Brand on Consumer Participation in a Boycott: Exploratory Research)
Ben Khelil, Haykel, Bouslama, NejiYear:
2014
Language:
french
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2615472
File:
PDF, 580 KB
french, 2014