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A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising
Roose, Gudrun, Vermeir, Iris, Geuens, Maggie, Van Kerckhove, AnneleenLanguage:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1088
Date:
December, 2018
File:
PDF, 515 KB
english, 2018