A match made in heaven or down under? The effectiveness of...

  • Main
  • 2018 / 12
  • A match made in heaven or down under? The effectiveness of...

A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

Roose, Gudrun, Vermeir, Iris, Geuens, Maggie, Van Kerckhove, Anneleen
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1088
Date:
December, 2018
File:
PDF, 515 KB
english, 2018
Conversion to is in progress
Conversion to is failed