Strong ties versus weak ties in word-of-mouth marketing

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Strong ties versus weak ties in word-of-mouth marketing

Hu, Hai-hua, Wang, Le, Jiang, Lining, Yang, Wei
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Language:
english
Journal:
BRQ Business Research Quarterly
DOI:
10.1016/j.brq.2018.10.004
Date:
December, 2018
File:
PDF, 1.14 MB
english, 2018
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