A CRM-based pathway to improving organisational...

Journal of Strategic Marketing 2018 / 12

A CRM-based pathway to improving organisational responsiveness: an empirical study

Batista, Luciano, Dibb, Sally, Meadows, Maureen, Hinton, Matt, Analogbei, Mathew
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2018.1555547
Date:
December, 2018
File:
PDF, 2.22 MB
english, 2018
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