Two Structural Equation Models: LISREL and PLS Applied to...

Journal of Marketing Research 1982 / 11 Vol. 19; Iss. 4

Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory

Fornell, Claes, Bookstein, Fred L.
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Volume:
19
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378201900406
Date:
November, 1982
File:
PDF, 1.49 MB
english, 1982
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