Modeling Dyadic Interactions and Networks in Marketing

Journal of Marketing Research 1992 / 02 Vol. 29; Iss. 1

Modeling Dyadic Interactions and Networks in Marketing

Iacobucci, Dawn, Hopkins, Nigel
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Volume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379202900102
Date:
February, 1992
File:
PDF, 1.84 MB
english, 1992
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