Branding Cultural Festival as a Destination Attraction: A Case Study of Calabar Carnival Festival
Esu, Bassey Benjamin, Arrey, Vivian Mbaze-EbockVolume:
2
Language:
english
Journal:
International Business Research
DOI:
10.5539/ibr.v2n3p182
Date:
June, 2009
File:
PDF, 126 KB
english, 2009