Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture
Skandalis, Alexandros, Byrom, John, Banister, EmmaVolume:
97
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.12.056
Date:
April, 2019
File:
PDF, 717 KB
english, 2019