Consumer Ethnocentrism: Construction and Validation of the...

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Shimp, Terence A., Sharma, Subhash
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Volume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378702400304
Date:
August, 1987
File:
PDF, 1.37 MB
english, 1987
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