Resource-Based Coalitions in Marketing Channels: An...

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SSRN Electronic Journal 2012

Resource-Based Coalitions in Marketing Channels: An Empirical Investigation of Managerial Tendencies

Ratchford, Mark, Chakravarti, Dipankar, Sinha, Atanu R.
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Year:
2012
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2210709
File:
PDF, 993 KB
english, 2012
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