Brand Personality Moderating Effect on Relationship between Website Quality and Online Trust: Malaysian Online Environment Context
Habibi, Alireza, Hagh, Sahar Golkari, Bahabadi, Mehdi Hooshmand, Hamedani, Sharareh Shahidi, Yasin, Norjaya Mohd, Omar, Nor AsiahVolume:
10
Language:
english
Journal:
Asian Social Science
DOI:
10.5539/ass.v10n11p210
Date:
May, 2014
File:
PDF, 1.15 MB
english, 2014