To Bargain or Not to Bargain: The Role of Fixed Costs in...

Journal of Marketing Research 2018 / 12 Vol. 55; Iss. 6

To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations

Jindal, Pranav, Newberry, Peter
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Volume:
55
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/0022243718818451
Date:
December, 2018
File:
PDF, 671 KB
english, 2018
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