A Theory of Retailer Price Promotion Using Economic...

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SSRN Electronic Journal 2014

A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental

Jetta, Kurt, Rengifo, Erick W.
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Year:
2014
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2540570
File:
PDF, 832 KB
english, 2014
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