[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces (Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference) || Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract
Krey, Nina, Rossi, PatriciaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-99181-8_88
File:
PDF, 145 KB
english, 2018