Market strategy development and innovation to strengthen consumer-based equity: The case of Brazilian airlines
Santos de Oliveira, Denise, Caetano, MauroVolume:
75
Language:
english
Journal:
Journal of Air Transport Management
DOI:
10.1016/j.jairtraman.2018.12.006
Date:
March, 2019
File:
PDF, 533 KB
english, 2019