The strategic co-creation of content and student...

The strategic co-creation of content and student experiences in social media: An identity theories perspective

Fujita, Momoko, Harrigan, Paul, Soutar, Geoffrey N., Lindridge, Andrew, Whiting, Anita
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Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/QMR-01-2017-0049
Date:
December, 2018
File:
PDF, 725 KB
english, 2018
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