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‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant, Crisafulli, Benedetta, Quamina, La ToyaJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.01.014
Date:
January, 2019
File:
PDF, 607 KB
2019