Can premium private labels compete with luxury brands: the...

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International Journal of Advertising 2019 / 01

Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness

Kim, Seoyoung, Lee, Sungkyu, Lee, Jong-Ho, Taylor, Charles R.
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Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2018.1535222
Date:
January, 2019
File:
PDF, 1.71 MB
2019
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