Signaling Status with Luxury Goods: The Role of Brand...

Signaling Status with Luxury Goods: The Role of Brand Prominence

Han, Young Jee, Nunes, Joseph C., Drèze, Xavier
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Volume:
74
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.74.4.015
Date:
July, 2010
File:
PDF, 3.40 MB
2010
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