Global and local brand stereotypes: formation, content...

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International Marketing Review 2019 / 01

Global and local brand stereotypes: formation, content transfer, and impact

Davvetas, Vasileios, Halkias, Georgios
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Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-01-2018-0017
Date:
January, 2019
File:
PDF, 348 KB
english, 2019
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