An Empirical Evaluation of Aggregation Approaches for...

An Empirical Evaluation of Aggregation Approaches for Developing Market Segments

Elrod, Terry, Winer, Russell S.
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Volume:
46
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298204600408
Date:
September, 1982
File:
PDF, 1.14 MB
english, 1982
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