Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot...

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

Richins, Marsha L.
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Volume:
47
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298304700107
Date:
January, 1983
File:
PDF, 1.32 MB
english, 1983
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