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Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
Chandy, Rajesh K., Tellis, Gerard J.Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379803500406
Date:
November, 1998
File:
PDF, 1.74 MB
english, 1998