The Role of Identification in Consumers' Evaluations of...

The Role of Identification in Consumers' Evaluations of Brand Extensions

Marin, Longinos, Ruiz De Maya, Salvador, Rubio, Alicia
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Volume:
9
Language:
english
Journal:
Frontiers in Psychology
DOI:
10.3389/fpsyg.2018.02582
Date:
December, 2018
File:
PDF, 771 KB
english, 2018
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