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Should competing firms offer ‘Buy n times, get one free’ loyalty programs? A game-theoretic analysis
Bazargan, Amirhossein, Zolfaghari, Saeed, Karray, SalmaJournal:
Journal of the Operational Research Society
DOI:
10.1080/01605682.2018.1535266
Date:
January, 2019
File:
PDF, 2.13 MB
2019