The Economic Value of Online User Reviews with Ad Spending...

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The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales

Lee, Young-Jin, Keeling, Kellie, Urbaczewski, Andrew
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Year:
2015
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2609500
File:
PDF, 474 KB
2015
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