The Impact of Cause-Related Marketing on Millennials’...

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Journal of Promotion Management 2019 / 01

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions

Eastman, Jacqueline K., Smalley, K. Bryant, Warren, Jacob C.
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2018.1536625
Date:
January, 2019
File:
PDF, 2.15 MB
english, 2019
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