Defensive Marketing Strategy by Customer Complaint...

Journal of Marketing Research 1987 / 11 Vol. 24; Iss. 4

Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis

Fornell, Claes, Wernerfelt, Birger
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Volume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378702400401
Date:
November, 1987
File:
PDF, 1.27 MB
english, 1987
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