Responsiveness to Customers and Competitors: The Role of...

Journal of Marketing 2007 / 07 Vol. 71; Iss. 3

Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems

Homburg, Christian, Grozdanovic, Marko, Klarmann, Martin
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Volume:
71
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.3.018
Date:
July, 2007
File:
PDF, 268 KB
2007
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