How Advertising Works: What Do We Really Know?

Journal of Marketing 1999 / 01 Vol. 63; Iss. 1

How Advertising Works: What Do We Really Know?

Vakratsas, Demetrios, Ambler, Tim
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Volume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299906300103
Date:
January, 1999
File:
PDF, 2.30 MB
english, 1999
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