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Does brand orientation lead to brand loyalty among senior and top management in a South African business-to-business organisation?
Dludla, Gail M., Dlamini, SiphiweVolume:
49
Language:
english
Journal:
South African Journal of Business Management
DOI:
10.4102/sajbm.v49i1.203
Date:
October, 2018
File:
PDF, 1.07 MB
english, 2018