Customer Satisfaction, Market Share, and Profitability:...

Journal of Marketing 1994 / 07 Vol. 58; Iss. 3

Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

Anderson, Eugene W., Fornell, Claes, Lehmann, Donald R.
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Volume:
58
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299405800304
Date:
July, 1994
File:
PDF, 2.05 MB
english, 1994
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