When Does Perceived Hardness Affect Consumers' Judgments: A...

Journal of Marketing Behavior 2018 / 12 Vol. 3; Iss. 3

When Does Perceived Hardness Affect Consumers' Judgments: A Conceptual Replication of Krishna and Morrin (2008)

Togawa, Taku, >Ishii, Hiroaki, >Park, Jaewoo, >Roy, Rajat
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
3
Language:
english
Journal:
Journal of Marketing Behavior
DOI:
10.1561/107.00000051
Date:
December, 2018
File:
PDF, 856 KB
english, 2018
Conversion to is in progress
Conversion to is failed